Focus Areas
We focus on areas where regulation most directly shapes the products, services, and decisions available to ordinary African consumers.
Protecting consumer freedom in digital markets while supporting innovation and fair competition.
From data localisation rules to digital service taxes, we examine how regulation shapes whether African consumers can access, and afford, the digital tools transforming their economies.
Advocating for competitive markets that expand meaningful consumer choice.
We analyse market access barriers, licensing regimes and competition policy decisions that determine the products and services available to ordinary consumers.
Defending individual autonomy in lifestyle decisions and the right to informed choice.
We engage on lifestyle regulation, from excise taxes to harm-reduction frameworks, where evidence and consumer autonomy too often give way to symbolic policymaking.