Commentary

Expert analysis. Real markets. Consumer-first.

Our experts publish regularly in leading African policy and business outlets and appear on television, radio and podcasts to discuss consumer-focused regulation. Featured outlets include The Liberalist, African Liberty, The Cable, Business Day Nigeria, Nigerian Tribune, The Star, Daily Friend, Biz News.

Showing 17 articles
Three Years On, Nigeria's Sugar Tax Has Raised Prices, Not Public Health
Market & Competition·Nigeria
November 4, 2025 · The Liberalist

Three Years On, Nigeria's Sugar Tax Has Raised Prices, Not Public Health

An analysis of how Nigeria's sugar tax has primarily increased consumer costs without delivering meaningful public health improvements.

By Michael Abisoye

Nigeria's Digital Economy Is Booming, But New Taxes Are Locking Consumers Out
Technology & Innovation·Nigeria
May 22, 2025 · The Liberalist

Nigeria's Digital Economy Is Booming, But New Taxes Are Locking Consumers Out

Rather than imposing more taxes, the government should reduce barriers to digital access, allowing consumers to thrive in Nigeria's booming digital economy.

By Michael Abisoye

COP10's Recognition of Human Rights in Tobacco Control is Good for Consumers
Lifestyle·Africa-wide
March 19, 2024 · African Liberty

COP10's Recognition of Human Rights in Tobacco Control is Good for Consumers

How recognition of human rights in tobacco control policies at COP10 benefits consumers by promoting informed choice and evidence-based regulation.

By Nicholas Aderinto

Balancing Evidence and Public Health in Kenyan Tobacco Regulation
Lifestyle·Kenya
November 10, 2023 · African Liberty

Balancing Evidence and Public Health in Kenyan Tobacco Regulation

Examining the importance of evidence-based approaches in tobacco regulation to achieve effective public health outcomes while respecting consumer freedom.

By Michael Abisoye

Dispelling myths and fallacies about smoking alternatives
Lifestyle·Kenya
January 8, 2023 · The Star

Dispelling myths and fallacies about smoking alternatives

Science shows that making alternative products accessible to adult smokers will help save lives by dispelling harmful myths about smoking alternatives.

By Edam Shem

High Excise Duties are Preventing Access to Safer Alternatives to Smoking in Africa
Market & Competition·Africa-wide
December 12, 2022 · African Liberty

High Excise Duties are Preventing Access to Safer Alternatives to Smoking in Africa

Explores how excessive excise taxes reduce access to safer smoking alternatives across African markets, undermining consumer choice.

By Olumayowa Okediran

Kenya should not Restrict its Citizens from Tobacco Alternatives
Lifestyle·Kenya
December 4, 2022 · African Liberty

Kenya should not Restrict its Citizens from Tobacco Alternatives

An argument against restrictive tobacco harm-reduction policies, highlighting how access to safer alternatives protects consumer choice and public health.

By Jamlick Kogi

Life-saving potential of alternative nicotine products
Lifestyle·Kenya
November 8, 2022 · The Star

Life-saving potential of alternative nicotine products

Examines the evidence supporting alternative nicotine products as harm-reduction tools and the risks of over-regulation.

By Jamlick Kogi

Kenya's Foundation for Consumer Freedom Advancement (Podcast)
Lifestyle·Kenya
September 29, 2022 · Despite the Government

Kenya's Foundation for Consumer Freedom Advancement (Podcast)

Podcast discussion about FCFA's mission and work in advancing consumer freedom and evidence-based policy in Kenya.

By Edam Shem

Government ticks all the wrong tobacco boxes
Lifestyle·South Africa
March 14, 2022 · Biz News

Government ticks all the wrong tobacco boxes

Critical analysis of government tobacco policies and their impact on consumer choice and public health outcomes.

By Linda Kavuka

Why SA's plan to tax e-cigarettes would be counterproductive
Market & Competition·South Africa
February 26, 2022 · Daily Friend

Why SA's plan to tax e-cigarettes would be counterproductive

Analysis of South Africa's proposed e-cigarette taxation and its potential negative impacts on public health and consumer choice.

By Olumayowa Okediran

How the new sugar tax will hurt Nigerians
Market & Competition·Nigeria
January 18, 2022 · Business Day Nigeria

How the new sugar tax will hurt Nigerians

Analysis of Nigeria's sugar tax implementation and its potential negative effects on consumers and small businesses.

By Olumayowa Okediran

How the new sugar tax will hurt Nigerians (The Cable)
Market & Competition·Nigeria
January 18, 2022 · The Cable

How the new sugar tax will hurt Nigerians (The Cable)

Analysis of Nigeria's sugar tax implementation and its potential negative effects on consumers and small businesses.

By Olumayowa Okediran

Soft drinks tax: One tax too many for Nigerians
Market & Competition·Nigeria
January 16, 2022 · Nigerian Tribune

Soft drinks tax: One tax too many for Nigerians

Examining the burden of additional taxation on soft drinks and its impact on Nigerian consumers and the economy.

By Chukwuemeka Ezeugo

Promote healthier alternatives to tobacco
Lifestyle·Kenya
November 21, 2021 · The Star

Promote healthier alternatives to tobacco

Advocating for policies that promote awareness and access to healthier alternatives to traditional tobacco products.

By Linda Kavuka

The Kenyan Government should Stop Interfering in People's Lives
Lifestyle·Kenya
November 10, 2021 · African Liberty

The Kenyan Government should Stop Interfering in People's Lives

Examining government overreach in personal lifestyle choices and the importance of preserving individual freedom in Kenya.

By Edam Shem

Lack of information about alternatives may increase smoking-related casualties
Lifestyle·Nigeria
November 8, 2021 · The Cable

Lack of information about alternatives may increase smoking-related casualties

Discussing how restricted information about tobacco alternatives could potentially lead to increased smoking-related health issues.

By Linda Kavuka