Consumer policy across Africa

Defending consumer choice in Africa's policy debates.

FCFA brings the consumer voice into the policy debates shaping Africa's markets, advocating for the consumer's right to make informed decisions about the products and services they choose.

About FCFA

FCFA is an independent, non-profit consumer advocacy group representing the interests of consumers across Africa, a network of activists, researchers, journalists, and consumers committed to personal responsibility and freedom of choice.

Our focus is on how regulation affects everyday consumer life, and on amplifying the consumer voice where decisions are made.

More about our work

Commentary

Expert analysis on regulation across African markets.

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Our experts publish regularly in leading African media and appear on television and radio. Featured outlets include The Liberalist, African Liberty, The Cable, Business Day Nigeria, Nigerian Tribune, The Star, and more.

Engagement with regulators & policymakers

Recent Work

A snapshot of where FCFA has been engaging on consumer policy, from technical standards committees to parliamentary hearings and policy analysis.

Tobacco & Nicotine Policy · Nigeria

Shaping Nigeria's regulatory framework for tobacco and alternative nicotine products

FCFA engaged two of Nigeria's policy processes on tobacco and alternative nicotine products in 2024. We attended the National Tobacco Control Committee public hearing by invitation and submitted our position paper. We also engaged the Standards Organisation of Nigeria's Technical Committee on the draft Nigerian Industrial Standards for e-cigarettes, oral nicotine pouches, and heated tobacco products.

Read FCFA's position

Policy Analysis · Nigeria

Three years on, Nigeria's sugar tax has raised prices, not public health

FCFA's analysis of Nigeria's sugar tax shows the policy primarily increased consumer costs without delivering meaningful public health gains.

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Coalition Advocacy · Ghana

Bringing tobacco harm reduction to Ghana's policy debate

FCFA and the Institute of Liberty, Policy and Innovation (ILAPI) jointly called on regulatory agencies, tobacco controllers, and public health institutions in Ghana to embrace tobacco harm reduction as part of national control strategies. The call was anchored on findings from the Effective Anti-Smoking Policies Global Index, which evaluated 59 countries, and was carried by the Ghana News Agency.

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Engage with FCFA on consumer-focused regulation.

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