Defending consumer choice in Africa's policy debates.
Every day, African families make choices about what to buy and how to spend. FCFA makes sure their voice is heard in the regulations that shape those choices.
About FCFA
FCFA is an independent, non-profit consumer advocacy group representing the interests of consumers across Africa, a network of activists, researchers, journalists, and consumers committed to personal responsibility and freedom of choice.
Our focus is on how regulation affects everyday consumer life, and on amplifying the consumer voice where decisions are made.
Making the case for consumer choice since 2021.
Started in Nigeria. Now working across West, East and Southern Africa.
- 2021NigeriaLaunched to give Nigerian consumers a voice in the rules that decide what they can buy, use and afford.
- 2022KenyaExpanded into East Africa, taking the consumer case for harm reduction into Kenya's national debate.
- March 2023GhanaOpened a third country, co-authoring a tobacco harm reduction policy paper with a Ghanaian partner and co-hosting roundtables with media, regulators, consumers and industry.
- April 2024Nigeria, Ghana and CameroonBriefed a three-country advisory roundtable on harm reduction policy, carrying the consumer case across West and Central Africa.
- November 2024NigeriaPut the consumer case before the House of Representatives in a written submission to the Committee on Healthcare Services on the National Tobacco Control Act amendment.
- 2024 to 2025NigeriaSat on the Standards Organisation of Nigeria's technical committee as the consumer voice while national standards for alternative nicotine products were written.
Recent Work
Research, commentary, and statements advancing consumer choice in Africa's policy debates.
Policy Primer · Nigeria · OCTOBER 2026
Banned, Not Gone
What two decades of sachet alcohol bans across Africa tell Nigeria about its own. Nigeria's ban took full effect in January 2026; this primer reviews the record across six African countries and sets out a results-first alternative for policymakers.
Read the primerPress Release · Abuja, Nigeria · 13 OCTOBER 2026
FCFA to FCCPC: punish fake promos, don't license every adPress Release · Harare, Zimbabwe · 8 OCTOBER 2026
Zimbabwe's sugar tax review is asking the right questionCommentary · Lagos, Nigeria · 4 OCTOBER 2026
South Africa's sugar levy punishes shoppers without proof it worksPress Release · Nairobi, Kenya · 4 OCTOBER 2026
Kenya's flavour ban punishes adults for the state's enforcement failures
Ongoing: FCFA's engagement on Nigeria's tobacco and alternative nicotine regulatory framework with the National Tobacco Control Committee and the Standards Organisation of Nigeria. Read FCFA's position →
Expert analysis on regulation across African markets.
Our experts publish regularly in leading African media and appear on television and radio.
As featured in
- The Liberalist
- African Liberty
- The Cable
- Business Day Nigeria
- Nigerian Tribune
- The Star
South Africa's sugar levy punishes shoppers without proof it works
By FCFA
Kenya's plan to put 16% VAT on M-Pesa is a tax on the people who can least afford it
By Linda Kavuka
Three Years On, Nigeria's Sugar Tax Has Raised Prices, Not Public Health
By Michael Abisoye
Engage with FCFA on consumer-focused regulation.
Media inquiries, policy collaboration, speaking engagements. Get in touch.