Consumer policy across Africa
Defending consumer choice in Africa's policy debates.
FCFA brings the consumer voice into the policy debates shaping Africa's markets, advocating for the consumer's right to make informed decisions about the products and services they choose.
About FCFA
FCFA is an independent, non-profit consumer advocacy group representing the interests of consumers across Africa, a network of activists, researchers, journalists, and consumers committed to personal responsibility and freedom of choice.
Our focus is on how regulation affects everyday consumer life, and on amplifying the consumer voice where decisions are made.
Engagement with regulators & policymakers
Recent Work
A snapshot of where FCFA has been engaging on consumer policy, from technical standards committees to parliamentary hearings and policy analysis.
Commentary · Kenya · 25 MAY 2026
Kenya's plan to put 16% VAT on M-Pesa is a tax on the people who can least afford it
Kenya's Finance Bill 2026 would add 16% VAT to mobile money fees — the fourth increase in three years on a service millions of low-income Kenyans rely on daily. Linda Kavuka argues why Parliament's Finance Committee should strike the provision before it advances.
Read the commentaryPress Release · Kenya · 22 MAY 2026
Kenya's Tobacco Bill treats adults like children. It should be withdrawn.
Kenya's Tobacco Control (Amendment) Bill, 2024 erases the distinction between cigarettes and reduced-risk products. FCFA is calling on Kenyan lawmakers to reopen public participation and rewrite the legislation around risk proportionality.
Read the press releasePress Release · Nigeria · 15 MAY 2026
FCFA Urges FCCPC and NAFDAC to Publish Scope Rules Before Joint Enforcement Begins
FCFA calls on FCCPC and NAFDAC to publish explicit scope rules before their new partnership starts pulling legal products from Nigerian shelves.
Read the press releaseOngoing: FCFA's engagement on Nigeria's tobacco and alternative nicotine regulatory framework with the National Tobacco Control Committee and the Standards Organisation of Nigeria. Read FCFA's position →
Commentary
Expert analysis on regulation across African markets.
Our experts publish regularly in leading African media and appear on television and radio. Featured outlets include The Liberalist, African Liberty, The Cable, Business Day Nigeria, Nigerian Tribune, The Star, and more.
Kenya's plan to put 16% VAT on M-Pesa is a tax on the people who can least afford it
By Linda Kavuka
Three Years On, Nigeria's Sugar Tax Has Raised Prices, Not Public Health
By Michael Abisoye
Nigeria's Digital Economy Is Booming, But New Taxes Are Locking Consumers Out
By Michael Abisoye
Engage with FCFA on consumer-focused regulation.
Media inquiries, policy collaboration, speaking engagements. Get in touch.