Consumer policy across Africa
Defending consumer choice in Africa's policy debates.
Every day, African families make choices about what to buy and how to spend. FCFA makes sure their voice is heard in the regulations that shape those choices.
About FCFA
FCFA is an independent, non-profit consumer advocacy group representing the interests of consumers across Africa, a network of activists, researchers, journalists, and consumers committed to personal responsibility and freedom of choice.
Our focus is on how regulation affects everyday consumer life, and on amplifying the consumer voice where decisions are made.
Our impact
Making the case for consumer choice since 2021.
- Engaged regulators and lawmakers in Nigeria, Kenya, South Africa, and Ghana on consumer regulation.
- Partnered with research organizations across the continent on joint research and advocacy.
- Challenged Kenya's proposed flavour ban and Nigeria's sugar levy in the national press.
- Placed consumer-choice commentary in Business Day, The Cable, The Star, Tribune, BizNews, and the Daily Friend.
Engagement with regulators & policymakers
Recent Work
A snapshot of where FCFA has been engaging on consumer policy, from technical standards committees to parliamentary hearings and policy analysis.
Press Release · Nairobi, Kenya · 4 OCTOBER 2026
Kenya's flavour ban punishes adults for the state's enforcement failures
The Foundation for Consumer Freedom Advancement (FCFA) has condemned the flavour ban in Kenya's Tobacco Control (Amendment) Bill, 2024, after the Senate Health Committee cleared the bill recommending only minimal revisions, calling it paternalism that punishes adult consumers for the government's own failure to enforce age restrictions.
Read the press releasePress Release · Lagos, Nigeria · 4 OCTOBER 2026
Nigeria's sugar levy is a tax on choice, and the poor will pay it
The Foundation for Consumer Freedom Advancement (FCFA) has urged Nigeria's House of Representatives to reject the proposed sugar-sweetened beverage levy, calling it what it is: a blunt, regressive tax on consumer choice that punishes shoppers, hits low-income households hardest, and cannot demonstrate meaningful public health gains.
Read the press releaseCommentary · Lagos, Nigeria · 4 OCTOBER 2026
South Africa's sugar levy punishes shoppers without proof it works
South Africa's sugar tax debate has two loud lobbies and one silent victim: the shopper. The sugar industry, through the South African Sugar Association, is urging the National Treasury to extend the freeze on Health Promotion Levy increases to 2030, warning of the collapse of a sector supporting 300,000 jobs. Health campaigners want the levy raised. Nobody is asking what the tax does to the poorest households at the till, or whether it has earned its keep as health policy. That is the consumer question, and it is being ignored.
Read the commentaryOngoing: FCFA's engagement on Nigeria's tobacco and alternative nicotine regulatory framework with the National Tobacco Control Committee and the Standards Organisation of Nigeria. Read FCFA's position →
Commentary
Expert analysis on regulation across African markets.
Our experts publish regularly in leading African media and appear on television and radio. Featured outlets include The Liberalist, African Liberty, The Cable, Business Day Nigeria, Nigerian Tribune, The Star, and more.
South Africa's sugar levy punishes shoppers without proof it works
By FCFA
Kenya's plan to put 16% VAT on M-Pesa is a tax on the people who can least afford it
By Linda Kavuka
Three Years On, Nigeria's Sugar Tax Has Raised Prices, Not Public Health
By Michael Abisoye
Engage with FCFA on consumer-focused regulation.
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